Fresh from the Baker Digital Oven

This year Baker took the Qualcomm’s corporate overview project and asked to create an online media story – one that would tell the Qualcomm story on a personal level. Baker wrote, designed and programmed the online corporate overview taking into consideration video, motion, informational graphics and other functionality to bring Qualcomm’s story to life, taking the user experience to the next level. Within the first 90 seconds of the introduction video, Baker humanizes Qualcomm’s technology through individual experiences with it. Baker has been able to effectively demonstrate the revolutionary power of accelerated mobility, connecting it to the human experience – the way the people interact today and in the future.

After working with Qualcomm designing annual reports for the last 10 years, the online corporate overview marks the end of a transition. Beginning in 2007 with broadening the Qualcomm audience using the annual report with an accompanying online annual report, to now, having a robust, full-featured microsite that is wholey indicative to the online environment. Check out more of the relationship Baker and Qualcomm have shared here.

Storytellers: Gary Baker discusses a brand as a story. Storytellers

Santa Monica, CA (November 02, 2009) — In July of 2008 Baker partnered with Disney ABC Television Group to launch an employer brand that would engage and retain top talent in a competitive marketplace. In order to support Disney ABC’s plan of using the campaign throughout the employee journey, Baker created a second video that would resonate with the internal message. Told from the employees’ point of view, the video focuses on, Disney ABC Television Group President, Anne Sweeny’s goals for the coming year.

The goals are simple; culture, creativity, technology, franchises and globalization and are all exemplified throughout the video. A commitment to a culture of ideas and people contributing to the team as well as to the “create what’s next” philosophy that we can all be a part of this. A commitment to creativity, fostered across the entire company; throughout departments not normally seen as creative, at all levels. A commitment to technology; striving to continued innovation; Disney ABC was first-to-market such ideas as videos available on iTunes, offering watchable videos online. A commitment to franchises. High School Musical has been a phenomenon not only for DABC, but for television. Striving to continue the creation of franchise potential material, rather than stand alone programming. Along with that, a commitment to globalization; the realization that the content created by DABC exists on a much larger stage then just the United States market. The goal being to try and have globalization as a factor that goes into creation of new content.

To learn more about the “create what’s next” campaign and watch the first employer brand video, visit our case studies.