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Archive for June, 2011

A Baker’s dozen


Not that long ago I saw a comedian telling a joke about how Google has ruined his life; in that the time between knowing and not knowing has significantly decreased and once he had that information, he then promptly forgot it. Here, then, is a Baker’s Dozen of things you maybe didn’t know — or might have missed — you might even read and remember some of them.

We all want to be future-proof, here Kevin Kelley shares his six words defining the future of the internet, and are cloud computers part of that future? Meanwhile, music doesn’t have to only live in the cloud, if you’re a Playboy reader in Brazil, it’s also embedded in your magazine spine and QR codes are not just for ads, they’re popping up on currency.

Visualizing massive amounts of data is always a challenge and this chart built in HTML5 showing global migration manages to both simplify and be well-organized. Maps are great at imparting complex information and now, using open-intelligence and geo-referenced information, maptivism is engaging people across the planet. If you need a break from business lessons from Bono, then Penguin Books goes beyond the basic e-book and brings to life a classic Beat novel; and Shazam moves from your phone to the TV.

Need a break from all things digital? Make your Scrabble board look like a ransom note, have a cup of fair trade coffee from your own personal coffee farmer and surround yourself with the familiar scent of newsprint.

And, if you like any of these but can’t decide whether to share, comment or reblog yourself, perhaps these will help you decide.


The potential of experiential design


Currently best practices circle around concepts of consumer and employee engagement.
Yet, with the over saturation of products and information we encounter daily, engaging the consumer and employee has become exponentially more challenging. Experiential design offers a new opportunity to immerse, engage, and educate your multiple audiences.

Recently Jessica Melnick, an account planner and strategist at Baker, wrote a compelling insight on using a corporate museum to tell your story. Jessica describes how a physical space offers an interactive, highly-engaging, non-traditional way to have audiences understand the core essence of a company, its corporate character, achievements and the values that drive it. By story telling on walls, through kiosks, with objects and videos you can uniquely bundle the past, present and future of an organization and its industry. Every visitor — whether customer, business partner, current or perspective employee — who invests in a 15-minute tour will walk away with a different level of comprehension and sense of your company and brand. In years gone by, corporate museums were used to simply document a company’s history. Today, they can contribute to charting its business success.

Read Jessica’s article “The corporate museum — your living story”