Many people erroneously think that social media is just for the younger generations, but a new study released by the AARP has proven that it’s just not the case. In fact, more than 27% of Americans aged 50 and older use social networks (with Facebook being the most popular), while 40% of all adults over age 50 consider themselves extremely or very comfortable using the Internet.

Earlier studies have shown that the fastest growing segment of social media users are adults over 44, which means that it is crucial that online marketers do not overlook the social web as a valuable tool to communicate with their older audiences.  They are tech-savvy and ready to embrace new ways of communication, and it is important that marketers keep up with their audiences in this arena.