On my daily perusal of msnbc.com I came across an article titled, “‘Awesome blog becomes a book”. I don’t know about you but when someone uses “awesome” it triggers a rubbernecking, prove it, skeptical yet curious reaction that I can’t pass up. I mean really. How awesome can it really be? But when the first entry, #1000 Broccoflower, pokes fun at “the bizarre misfit child of two of nature’s most hideous vegetables” you can’t help but smile while the word “awesome” slips from your lips. Neil Pasricha had a simple goal. Focus on the the positive. Specifically, a 1000 positives. In the world of branding, where simple resonates, I think he’s hit on something…well…awesome.