This year Baker took the Qualcomm’s corporate overview project and asked to create an online media story – one that would tell the Qualcomm story on a personal level. Baker wrote, designed and programmed the online corporate overview taking into consideration video, motion, informational graphics and other functionality to bring Qualcomm’s story to life, taking the user experience to the next level. Within the first 90 seconds of the introduction video, Baker humanizes Qualcomm’s technology through individual experiences with it. Baker has been able to effectively demonstrate the revolutionary power of accelerated mobility, connecting it to the human experience – the way the people interact today and in the future.

After working with Qualcomm designing annual reports for the last 10 years, the online corporate overview marks the end of a transition. Beginning in 2007 with broadening the Qualcomm audience using the annual report with an accompanying online annual report, to now, having a robust, full-featured microsite that is wholey indicative to the online environment. Check out more of the relationship Baker and Qualcomm have shared here.

She’s turning 21 today! Since 1989, Roxanne “Rocket” White has compiled enough data/research/ppt presentations/investor documents to warrant her own wing at the Smithsonian. She’s logged enough calls and built enough relationships to run a small country. And maintained a level of energy the energizer bunny would envy. Happy 21st Anniversary, Rocket, we are lucky to have you! Cheers!