Santa Monica, CA (March 31, 2009) — Watson Pharmaceuticals, Inc., a leading specialty pharmaceutical company, and Baker | Brand Communications have teamed to launch the company’s refreshed brand.

In 2007 Watson’s founder turned over the reins of the company to a new leader to take Watson to its next level of achievement. New leadership turned to Baker earlier this year to help articulate and express “the new Watson,” a company confident about its future and anticipating tremendous growth and opportunity. Baker refined the company’s brand platform, messages and look-and-feel, also creating a corporate overview brochure and employee culture guide.

Beginning March 31, Paul Bisaro, Watson’s President and Chief Executive Officer, will conduct a series of town hall meetings in the company’s major U.S. facilities to share the revitalized brand vision, mission and values. As part of the launch, employees will receive the culture guide as an invitation to align behind — and build — the new Watson culture.

Learn more about how Baker was able to capture the shifting culture and spirit of a company in rapid transition and poised for growth in the case study.