Launching Qualcomm awareness campaign inside the beltway
Santa Monica, CA (February 2, 2009) — Qualcomm Incorporated, a leading developer and innovator of advanced wireless technologies, products and services, has launched a multi-channel awareness campaign developed by Baker | Brand Communications. To increase awareness about its technology innovations and thought leadership, Qualcomm turned to Baker for print, online and out-of-home advertising that would raise the company’s visibility and profile in Washington, D.C. The campaign targets policy-makers, politicos and others who may impact Qualcomm’s success in the marketplace and regulatory arena.
Rolling out today, the campaign strives to show the role, importance and relevance of Qualcomm’s pioneering technologies in people’s lives. More than 80 full-page advertisements will run over the course of three months in seven publications, including the Financial Times,The Wall Street Journal® and The Washington Post. Additional insertions will run in The Hill, a congressional newspaper, and high-visibility placements, such as cover wraps and stickers, will complement the print advertising. Online banners on six influential political sites and “station domination” experiences at the Metro Center and Farragut North stations round out the campaign with integrated messaging. All components direct the audience to the campaign’s unique URL: www.wireless-innovators.com.
Kate Rivinus, Baker’s VP, Creative Director, states: “We’re thrilled to partner with Qualcomm on their first corporate advertising campaign. This marks a significant step for the company to build a strong brand presence and improve awareness about how its innovative technologies positively impact our everyday experiences.”
Learn more about how Baker raised the visibility and profile of a Fortune 500® wireless technology leader inside the beltway in the case study.