Baker lost a beloved co-worker Thursday evening, May 16, 2013. Helen Aktuna died after battling a serious illness. Each of us grieves not only at the passing of a tremendous individual but also for the loss her husband and family suffer.
Today’s Los Angeles Times features the success story of our client DineEquity reaching its goal of being 99% franchised.
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As a creative director, one of my consistent objectives is to look at problems from new and different perspectives. Each one of us has a unique thumbprint, DNA and personal style. These contribute to an almost automatic approach to problem solving. The universal challenge is after you have exhausted all the ideas that come naturally — how do you push yourself further? How do you explore new angles that typically aren’t your first thoughts?
Imagine that you're a physician, ready to work with your patients and help them thrive. Your patients come in, and you try taking a family history, doing a complete physical and ordering appropriate lab work before diagnosing the problem — and suggesting an approach. But alas. Your patients aren't interested because they already know that all they need is a new bottle of...
Oh, I feel your pain, frustrated physician. Employee communications often suffers from this same syndrome — capabilities misunderstood, value uncertain, leading to less-than-optimal results.
Turning compliance into an opportunity to build culture and engage employees in a fresh and meaningful way.
Move over G3. The Global Reporting Initiative (GRI) is on track to finalize G4 reporting guidelines by May 2013. Significant changes will have a major impact on the 3,900+ companies that use the GRI standard for corporate responsibility (CR) communications. Here are some things you should know.
The idea of marketing to your brand's influencers is not new. But it's important to understand who they are and what will influence them. Finding out how you should rev up or change your messaging to meet their particular needs is also key. We'd like to offer some basic considerations on how to do that. But keep in mind that re-evaluating who your influencers are — and changing your approach and researching the affects of your actions — should be an ongoing process.
Values. Forget the posters. Forget the words. A crisis is the prime moment that reveals what a company is really about and has prepared to do. Corporate responsibility comes to life, values turn to action. The rest of the world gets a front row seat to seeing who knows how to serve and who is still being self-serving.
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Today companies face similar brand and culture challenges, which limit their potential.
We've seen it with our own clients. Case in point: We are currently helping several companies transform their businesses and evolve their cultures and brands to better reflect their potential today and their vision for tomorrow.
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Baker | Brand Communications (www.bakerbrand.com), a brand and communications design firm based in Santa Monica, CA, has an immediate opening for a Production Artist. Why Baker? Our people and work culture are second to none. We have a passion for creative excellence, strategic problem solving, and fun—and we do it all in a casual work environment by the beach!
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