American Homes 4 Rent (NYSE: AMH) has engaged Baker for a brand development program. The company is a leader in the single-family home rental industry and is fast becoming a nationally recognized brand for rental homes, known for high quality, good value and tenant satisfaction. American Homes 4 Rent formed and bought their first rental home in 2011. Today they own 48,422 single-family properties in selected submarkets in 22 states and have expanded the scope of their business from buying, leasing, and managing to also include building, developing and maintaining their rental homes.
To keep pace with the expansion of the services they offer, Baker has been hired to develop an evolved brand that reflects the company’s success and growing story.