Brand Strategist and Copywriter

Alexa creates distinct, strategically grounded voices for consumer and B2B brands in a broad range of categories. She has helped to develop luxury brands like Maguire Aviation and CityCenter by MGM MIRAGE, annual reports for Allergan and Maguire Properties, internal branding programs for Countrywide Financial Corporation, and original packaging and collateral programs for the Casablanca Fan Company. Alexa’s capabilities include name, tagline and brand platform development, and copywriting for advertising campaigns, collateral programs, employer brand programs, websites and packaging systems. Her work has been featured in InStyle and Country Home magazines, the PRINT Regional Design Annual, and in major retail outlets like Target and Lowe’s. Alexa received a BA in English from Bryn Mawr College.