Watson to Unveil Updated Corporate Identity

Santa Monica, CA (April 18, 2007) — Baker Brand Communications has completed a corporate identity and brand architecture revitalization for Watson Pharmaceuticals, Inc., the fifth largest pharmaceutical company in the United States.

The Corona, CA, firm develops, manufactures and distributes brand and generic pharmaceutical products. Watson has recently experienced rapid expansion, generated in part by a major acquisition that has provided increased access to a wider range of drug delivery technologies. Following the acquisition, Watson tapped Baker to refresh their corporate identity and brand architecture system to have them more clearly reflect its expanded market share.

Baker simplified the existing corporate mark, combining the heritage and equity of the Watson brand with a more contemporary look. By streamlining “Watson Pharmaceuticals” to “Watson,” the naming architecture now better emphasizes the overarching brand and differentiates the company’s business units. Baker’s new corporate identity launch includes electronic templates, merchandise and apparel, signage and on-line communications.

President and Executive Creative Director Gary Baker explains: “Watson is a major brand in the pharmaceutical industry, and their logo needs to reflect that strength and vitality. The company’s new identity also clarifies its position in the market as a focused entity with a diverse offering, and as a unified and powerful organization with a strong presence in multiple markets.”

About Watson Pharmaceuticals, Inc.

Watson Pharmaceuticals, Inc., headquartered in Corona, California, is a leading specialty pharmaceutical company that develops, manufactures, markets, sells and distributes brand and generic pharmaceutical products. Watson pursues a growth strategy combining internal product development, strategic alliances and collaborations and synergistic acquisitions of products and businesses. For press release and other company information, visit Watson Pharmaceuticals’ website at www.watson.com.

About Baker | Brand Communications

Baker is a corporate brand consultancy and communications design firm. For nearly 25 years we’ve been helping corporations achieve their business objectives and market potential through strategically grounded, creatively driven communications. Baker’s award-winning strategists, writers, designers and dedicated account teams draw upon proven methodologies and offer clients a superior level of service. Our comprehensive communications services include brand strategy and development, identity systems and naming, corporate communications, annual reports, marketing communications, interactive, video/media and brand management.

Gary Baker
President & Executive Creative Director
800.939.5008 x308
g.baker@bakerbrand.com