Qualcomm Partners with Baker for Ninth Year

Santa Monica, CA (July 29, 2006) — San Diego-based Qualcomm Incorporated has announced that for the ninth consecutive year it will partner with Baker to determine its yearly messaging and produce its Annual Report. Qualcomm is a world leader in the development and distribution of innovative digital wireless communications products and services.

“To win this assignment for nine years running is quite an accomplishment,” said Baker Brand Communications President and Executive Creative Director Gary Baker. “Our branding and creative teams scored big the first time out with Qualcomm, determining the corporate message and integrating it into touchpoints to leverage the investor and corporate communications platform for the entire year. Then we did it again the next year... and again, and again, and again in the years that followed. Qualcomm’s continuing reliance on Baker’s AR and brand expression expertise really validates our process.”

Qualcomm Incorporated is a leader in developing and delivering innovative digital wireless communications products and services based on the Company’s CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2005 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM. For more information about Qualcomm, visit www.qualcomm.com.

About Baker | Brand Communications

Baker is a corporate brand consultancy and communications design firm. For nearly 25 years we’ve been helping corporations achieve their business objectives and market potential through strategically grounded, creatively driven communications. Baker’s award-winning strategists, writers, designers and dedicated account teams draw upon proven methodologies and offer clients a superior level of service. Our comprehensive communications services include brand strategy and development, identity systems and naming, corporate communications, annual reports, marketing communications, interactive, video/media and brand management.

Gary Baker
President & Executive Creative Director
800.939.5008 x308
g.baker@bakerbrand.com