IRWebReport.com recognizes Baker as leader in online annual report design

Santa Monica, CA (October 30, 2007) — IRWebReport.com, an internationally recognized source for advice about online investor relations communications, has selected Baker Brand Communications for its shortlist of “Great Online Annual Report Designers 2007.” After receiving submissions from around the world, IR Web Report included Baker on a list of only seven agencies.

Entries were reviewed based upon their adherence to new SEC requirements for the online annual reports of corporations that choose to follow the new “Notice and Access” model to send proxy materials to shareholders. By offering investors the option to review annual reports and other proxy information online, the SEC hopes to minimize the number of printed annual reports shipped each year. IR Web Report’s review committee measured the accessibility of each entrant’s design solution with regard to SEC requirements for viewing, searching and printing critical information.

Baker’s submission, the Qualcomm 2006 annual report, told a compelling story about the people behind the company’s products and services. Its online component featured clear, accessible navigation and user-friendly financial statements.

Baker has over 23 years of experience with investor relations communications — and has been crafting online annual reports for Fortune 500 companies since 2002.

President and Executive Creative Director Gary Baker adds: “For decades, we’ve been developing annual reports that tell our clients’ stories in fresh and authentic ways. We’ve been leading the way, partnering with companies in creating online annual reports that are just as accessible and even more dynamic than their print counterparts.”

About IRWebReport.com

IR Web Report is internationally recognized as the world’s #1 source for advice about online investor relations communications. The site provides public companies with research-based, unbiased advice unconnected to its site building and management process. IR Web Report has pioneered advanced IR website evaluation techniques and administers the longest-running continuous survey of global IR website practices covering more than 500 industry-leading companies. For more information visit www.irwebreport.com.

About Baker | Brand Communications

Baker is a corporate brand consultancy and communications design firm. For nearly 25 years we’ve been helping corporations achieve their business objectives and market potential through strategically grounded, creatively driven communications. Baker’s award-winning strategists, writers, designers and dedicated account teams draw upon proven methodologies and offer clients a superior level of service. Our comprehensive communications services include brand strategy and development, identity systems and naming, corporate communications, annual reports, marketing communications, interactive, video/multimedia and brand management.

Gary Baker
President & Executive Creative Director
800.939.5008 x308
g.baker@bakerbrand.com