IR Pros Award Top Honors to Baker Annual Reports
Baker Wins Best Overall in 2004 Orange County NIRI Competition
Santa Monica, CA (October 22, 2004) — Baker received the most recognition of any entrant in the 2004 Annual Report Competition sponsored by the Orange County Chapter of the National Investor Relations Institute (NIRI). Three annual reports created by Baker achieved recognition in this year’s competition including the WellPoint Health Networks book, which took the top honor for Best Overall Annual Report.
Baker’s sixth consecutive annual report for Qualcomm received the Gold Award in the Visuals category. And Baker’s AR collaboration with CKE Restaurants earned the Silver Award in the Financial Section category. Now in its 11th year, the 2004 competition was judged by analysts from the Orange County Society of Investment Managers.
“We’re proud to be acknowledged by this group,” said Gary Baker, founder and executive creative director at Baker, the brand communications firm that bears his name. “The judges in this competition represent an important target audience for public companies.”
“Our ultimate goal is to create powerful communications that tell the company’s current story in a way that differentiates them in the marketplace. And our creative and strategic process works for all types of industries. It’s great to be acknowledged for three such diverse clients representing enterprises ranging from healthcare finance, to fast-casual restaurants to wireless communications.”
NIRI OC
The Orange County Chapter of the National Investor Relations Institute (NIRI OC) was established in 1990 and includes approximately 125 professionals representing more than 90 corporations and consulting firms in Southern California. More information is available at www.nirioc.org.
NIRI
The National Investor Relations Institute (NIRI) was founded in 1969 and is an international organization with 4,500 members, including the majority of the largest publicly held corporations in the U.S. and an increasing number of small and mid-sized companies. NIRI is dedicated to advancing the practice of investor relations. More information is available at www.niri.org.
WellPoint Health Networks (NYSE: WLP)
WellPoint serves over 13.4 million medical members and over 49 million specialty members nationwide through Blue Cross of CA, Blue Cross and Blue Shield of GA, Blue Cross and Blue Shield of MO, HealthLink and UNICARE. More information is available at www.wellpoint.com.
Qualcomm Inc. (NASDAQ: QCOM)
Qualcomm is a leader in developing and delivering innovative digital wireless communications products and services based on the Company’s CDMA digital technology. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500 Index and is a 2004 FORTUNE 500 company. More information is available at www.qualcomm.com.
CKE Restaurants, Inc. (NYSE: CKR)
Through its subsidiaries, CKE is the owner, operator and franchiser of 3,222 quick-service and fast-casual restaurants, including 1,016 Carl’s Jr.® and 2,081 Hardee’s® restaurants and 106 La Salsa Fresh Mexican Grill® restaurants. CKE Restaurants, Inc.’s brands can be found in 44 states domestically and in 14 countries worldwide. More information is available at www.ckr.com.
About Baker | Brand Communications
Baker is a corporate brand consultancy and communications design firm. For nearly 25 years we’ve been helping corporations achieve their business objectives and market potential through strategically grounded, creatively driven communications. Baker’s award-winning strategists, writers, designers and dedicated account teams draw upon proven methodologies and offer clients a superior level of service. Our comprehensive communications services include brand strategy and development, identity systems and naming, corporate communications, annual reports, marketing communications, interactive, video/media and brand management.
Gary Baker
President & Executive Creative Director
800.939.5008 x308
g.baker@bakerbrand.com