Baker Produces High-Visibility Projects for Nationwide

West Coast Brand Consultancy Adds Energy to Financial Services Company

Santa Monica, CA (June 28, 2005) — Baker announced that Nationwide Financial, one of the largest insurance and financial services companies in the world, had selected Baker to energize its investor communications. Baker produced the 2004 Nationwide Financial annual report — focused on extending the newly defined brand platform and messaging.

“Helping our clients achieve their business goals by expressing their brand through integrated corporate and investor communications is our core focus,” said Gary Baker, Baker’s president and executive creative director. “Nationwide understands the importance of increasing the brand awareness of their communications to better serve their many stakeholders. We look forward to creating strategies and communication solutions that generate measurable benefits for Nationwide.”

About Nationwide

Nationwide, based in Columbus, Ohio, is one of the largest diversified insurance and financial services organizations in the world, with more than $157 billion in assets. Nationwide ranks #99 on the Fortune 100 list. The company provides a full range of insurance and financial services, including auto, homeowners, life, health and commercial insurance, administrative services, annuities, mutual funds, pensions and long-term savings plans. The Nationwide companies include the country’s seventh-largest property/casualty, the fourth-largest homeowners, the sixth-largest auto insurance group and the country’s largest farm owners insurer. Nationwide Life Insurance Company, the major subsidiary of Nationwide Financial, ranks 11th in assets according to A.M. Best. For more information, visit www.nationwide.com.

About Baker | Brand Communications

Baker is a corporate brand consultancy and communications design firm. For nearly 25 years we’ve been helping corporations achieve their business objectives and market potential through strategically grounded, creatively driven communications. Baker’s award-winning strategists, writers, designers and dedicated account teams draw upon proven methodologies and offer clients a superior level of service. Our comprehensive communications services include brand strategy and development, identity systems and naming, corporate communications, annual reports, marketing communications, interactive, video/media and brand management.

Gary Baker
President & Executive Creative Director
800.939.5008 x308
g.baker@bakerbrand.com