Earth Tech Engineers New Marcom Program
Baker Named Brand Communications-Builder for Global Infrastructure Services Firm
Santa Monica, CA — Baker has been selected by Earth Tech, Inc. to create a new integrated marketing communications program aimed at supporting the company’s growth strategy to become the leading global provider of consulting, engineering and construction services. The communications initiative is part of a broader strategic plan that will build on the company’s strong heritage while further leveraging its affiliation with parent company Tyco International, Ltd.
According to Gary Baker, founder and president of Baker, “As a 34-year-old company, Earth Tech is looking to enhance its global reputation in the facilities, transportation, water management and environmental markets. We’re honored to have the chance to work closely with their team to build a communications program that will help them to achieve their objectives.”
The program involves strategic message development and the creation of an integrated suite of materials including marketing collateral, advertising and other sales support materials that will highlight the company’s strengths in bringing engineering, construction and consulting services to worldwide markets.
“Earth Tech has a strong legacy in the markets we serve. The communications initiative with Baker is an important step in telling our story and building awareness among all of our audiences, including employees and prospective clients,” said Frank Pollare, VP Corporate Communications at Earth Tech. “In addition, we need to communicate that as part of Tyco International, Earth Tech has access to a resources that give us a competitive edge as we pursue construction and engineering projects worldwide.”
About Earth Tech
Earth Tech is a global provider of consulting, engineering and construction services for the transportation, water management, facilities and environmental markets. Serving commercial, industrial and government clients worldwide, the company employs 8,500 people in over 130 offices in 17 countries. As part of Tyco Engineered Products and Services, Earth Tech combines its technical expertise with the resources of other Tyco companies to provide turnkey project solutions, including financing, for its clients around the world. Earth Tech is headquartered in Long Beach, California.
About Baker | Brand Communications
Baker is a corporate brand consultancy and communications design firm. For nearly 25 years we’ve been helping corporations achieve their business objectives and market potential through strategically grounded, creatively driven communications. Baker’s award-winning strategists, writers, designers and dedicated account teams draw upon proven methodologies and offer clients a superior level of service. Our comprehensive communications services include brand strategy and development, identity systems and naming, corporate communications, annual reports, marketing communications, interactive, video/media and brand management.
Gary Baker
President & Executive Creative Director
800.939.5008 x308
g.baker@bakerbrand.com