Baker to Present at The Conference Board’s Corporate Image Conference in New York

Santa Monica, CA (October 12, 2007) — Baker Brand Communications’ President and Executive Creative Director Gary Baker is leading a session at The Conference Board’s 2008 Corporate Image Conference: “Winning Strategies, Insights and Solutions.” This event will be held January 31 – February 1, 2008 at the Westin New York at Times Square.

The two-day conference will include presentations from senior executives at leading organizations like Yahoo, Inc., Delta Airlines and Charles Schwab & Company, among others. Sessions will outline strategies for a range of topics, including strengthening a corporate brand, building loyalty, digital media strategies, brand renewal and revival, employee engagement and growing a brand’s equity.

Mr. Baker will be drawing upon his firm’s experience building employer brands for Disney ABC, Indymac Bank and others, in a presentation designed to help organizations motivate, retain and recruit talented employees through the use of an authentic and inspiring employer brand.

Speaking about the conference, Baker says: “More and more organizations are recognizing the importance of maintaining an energized and motivated workforce. By building strong employer brands, we’re helping our clients inspire, challenge and empower their employees, which will ultimately enable them to sustain their momentum over time.”

For registration and other information, visit www.conference-board.org/corporateimage or call 212.339.0345.

About The Conference Board

The Conference Board is the world’s largest business membership organization, with a global network of close to 2,000 enterprises in nearly 60 countries. The Conference Board creates and disseminates knowledge about management and the marketplace to help businesses strengthen their performance and better serve society. Working as a global, independent membership organization in the public interest, they conduct research, convene conferences, make forecasts, assess trends, publish information and analysis, and bring executives together to learn from one another. Additional information is available at www.conference-board.org.

About Baker | Brand Communications

Baker is a corporate brand consultancy and communications design firm. For nearly 25 years we’ve been helping corporations achieve their business objectives and market potential through strategically grounded, creatively driven communications. Baker’s award-winning strategists, writers, designers and dedicated account teams draw upon proven methodologies and offer clients a superior level of service. Our comprehensive communications services include brand strategy and development, identity systems and naming, corporate communications, annual reports, marketing communications, interactive, video/multimedia and brand management.

Gary Baker
President & Executive Creative Director
800.939.5008 x308
g.baker@bakerbrand.com