Baker to present at the Conference Board’s Corporate Brand Workshop in Chicago
Santa Monica, CA (May 29, 2008) — Baker Brand Communications President and Executive Creative Director Gary Baker is leading a session at The Conference Board’s 2008 Corporate Brand Management Workshops: Creating Strategies that are Unique, Meaningful and Market-Driven. This event will be held from June 5-6, 2008 at the Westin Chicago River North in Chicago, Illinois.
The two-day workshops will include presentations from senior executives at leading organizations like Hewlett-Packard Company, Hallmark Cards and Deloitte, among others. Sessions will outline strategies for growing a corporate brand, extending into new markets, making the best use of digital technology, understanding and adapting to competition and creating loyalty among employees and external stakeholders.
Mr. Baker will be drawing upon Baker Brand Communications’ experience building corporate brands for Nationwide Better Health, Cephalon, Allergan and others, in a presentation designed to help organizations differentiate themselves, create a compelling story that resonates with and motivates their audiences, and supports their business strategies. Attendees will learn how to diagnose current situations, develop brand strategies, express their identities through storytelling and launch a communications program.
Speaking about the conference, President and Executive Creative Director Gary Baker says: “Every company has a great story. Whether your organization is an early stage company or a Fortune 100® corporation, the secret to building a successful brand lies in how that story is told. ”
For registration and other information, visit www.conference-board.org/brandingworkshops or call 212.339.0345.
About The Conference Board
The Conference Board is the world’s largest business membership organization, with a global network of close to 2,000 enterprises in nearly 60 countries. The Conference Board creates and disseminates knowledge about manage ment and the marketplace to help businesses strengthen their performance and better serve society. Working as a global, independent membership organization in the public interest, they conduct research, convene conferences, make forecasts, assess trends, publish information and analysis, and bring executives together to learn from one another. Additional information is available at www.conference-board.org.
About Baker | Brand Communications
For 25 years, Baker has partnered with leading corporations to achieve their strategic imperatives and engage stakeholders — to win. We position and amplify a company's competitive advantage by creating meaningful brand experiences. Our multidisciplinary teams draw upon new media and proven methodologies while offering clients relevant insights, expertise and dedicated support.
Gary Baker
President and Executive Creative Director
800.939.5008 x308
g.baker@bakerbrand.com