Baker to Speak About Corporate Brand at IABC Orange County

Santa Monica, CA (September 26, 2007) — On Tuesday, October 9th, Baker Brand Communications President and Executive Creative Director Gary Baker will be leading a discussion for the International Association of Business Communicators’ Orange County chapter titled: Telling Your Company’s Story — How to Build a Strong Corporate Brand.

Baker will be drawing upon his firm’s 25-year history of building brands for top-tier companies in their respective industries, to provide practical insights and strategies by which organizations can create memorable and lasting corporate brands. Topics include an overview of the elements of a strong branding platform, the steps involved in building a lasting internal and external brand, and tactics for maintaining a brand’s authenticity as a corporation evolves.

Gary Baker adds: “A strong corporate brand is an invaluable asset to your company. It can not only build awareness, loyalty, preference and value — it can also keep your story fresh as your company grows.”

For registration and other information, visit oc.iabc.com/CalendarofEvents.htm.

About the International Association of Business Communicators

The International Association of Business Communicators (IABC) is a not-for-profit international network of professionals committed to improving the effectiveness of organizations through strategic interactive and integrated business communication management. Additional information is available at oc.iabc.com.

About Baker | Brand Communications

Baker is a corporate brand consultancy and communications design firm. For nearly 25 years we’ve been helping corporations achieve their business objectives and market potential through strategically grounded, creatively driven communications. Baker’s award-winning strategists, writers, designers and dedicated account teams draw upon proven methodologies and offer clients a superior level of service. Our comprehensive communications services include brand strategy and development, identity systems and naming, corporate communications, annual reports, marketing communications, interactive, video/media and brand management.

Gary Baker
President & Executive Creative Director
800.939.5008 x308
g.baker@bakerbrand.com