Baker Creates Comprehensive Brand and Marcomm Program for Maguire Aviation

Santa Monica, CA (February 22, 2007) — The Maguire Aviation Group, LLC, has retained Baker to create an all-inclusive integrated launch campaign and brand platform for its new aviation services brand.

Headquartered in the former Petersen Aviation facility at the Van Nuys Airport, Maguire Aviation provides fixed-base operations, hangar leasing and aircraft management services to corporate and general aviation clients. Led by a seasoned management team, the company is positioned to set a new standard for service and support in the aviation industry. Maguire Aviation has approached Baker to develop a compelling launch and ongoing brand program that will generate awareness and target national and international clients.

Baker first defined the new brand with a strategy platform, visual expression and image library for Maguire, as well as a corporate identity and tagline. In support of the launch, Baker has also provided on-site environmental branding, including interior and exterior signage, uniforms and vehicle signage, as well as a corporate website, collateral, direct mail and advertising campaigns. The Maguire Aviation launch is currently slated for summer 2007.

President and Executive Creative Director Gary Baker describes the strategic partnership with Maguire Aviation: “It’s a rare opportunity to work with a company that is starting with a completely clean slate. Baker is drawing upon our deep expertise in corporate branding and integrated communications, to establish Maguire Aviation as a premier brand in the aviation industry. We are excited to partner with a veteran management team of operations professionals who are very focused on their market, and have the resources in place to execute on their vision. This has enabled us to quickly identify what Maguire’s clients seek from an FBO, and craft a brand that will make a lasting and meaningful connection.”

About The Maguire Aviation Group, LLC

The Maguire Aviation Group, LLC, is a Van Nuys Airport-based provider of premium fixed-base operations, hangar leasing and aircraft management services to corporate and general aviation clients. For more information, visit www.maguireaviation.com.

About Baker | Brand Communications

Baker is a corporate brand consultancy and communications design firm. For nearly 25 years we’ve been helping corporations achieve their business objectives and market potential through strategically grounded, creatively driven communications. Baker’s award-winning strategists, writers, designers and dedicated account teams draw upon proven methodologies and offer clients a superior level of service. Our comprehensive communications services include brand strategy and development, identity systems and naming, corporate communications, annual reports, marketing communications, interactive, video/media and brand management.

Gary Baker
President & Executive Creative Director
800.939.5008 x308
g.baker@bakerbrand.com