Baker to Present at Brand Management Workshop

Santa Monica, CA (March 21, 2007) — Baker Brand Communications President and Executive Creative Director Gary Baker will be among those leading discussions at the upcoming 2007 Corporate Brand Management Workshops: Going Beyond the Brand to Win in the Marketplace. The event, held by The Conference Board, will take place on June 14 – 15, 2007 at the InterContinental Hotel in Chicago.

The two-day workshops will be led by senior consultants and senior marketing and brand executives from top national and international organizations. Workshops will communicate vital strategies for increasing brand success, including how to position a brand for renewal, find new opportunities for growth, infuse a corporate brand with new meaning, adapt to change in the marketplace and more.

Baker will be drawing upon his firm’s 25-year history of building corporate brands for top-tier companies in their respective industries to articulate strategies by which an organization can align its operations and culture around its brand promise. Workshops will also include presentations by speakers Laura Ansell of AT&T, Monica Skipper of FedEx and Jeff Davidoff of Whirlpool, among others.

Speaking about the conference, Baker says: “Our contribution to this exciting workshop is part of an ongoing initiative for us to communicate the value of creating sound brand strategies to industry leaders.”

For registration and other information, visit The Conference Board or call 212.339.0345.

About The Conference Board

The Conference Board is the world’s largest business membership organization, with a global network of close to 2,000 enterprises in nearly 60 countries. The Conference Board creates and disseminates knowledge about management and the marketplace to help businesses strengthen their performance and better serve society. Working as a global, independent membership organization in the public interest, we conduct research, convene conferences, make forecasts, assess trends, publish information and analysis, and bring executives together to learn from one another. Additional information is available at www.conference-board.org.

About Baker | Brand Communications

Baker is a corporate brand consultancy and communications design firm. For nearly 25 years we’ve been helping corporations achieve their business objectives and market potential through strategically grounded, creatively driven communications. Baker’s award-winning strategists, writers, designers and dedicated account teams draw upon proven methodologies and offer clients a superior level of service. Our comprehensive communications services include brand strategy and development, identity systems and naming, corporate communications, annual reports, marketing communications, interactive, video/media and brand management.

Gary Baker
President & Executive Creative Director
800.939.5008 x308
g.baker@bakerbrand.com