Corporate Branding Firm Receives Back-to-Back “Top Annual Report Agency of the Year” Honors
Baker | Brand Communications Recognized in LACP Vision Awards Competition
Santa Monica, CA (July 5, 2005) — Baker, a brand consultancy and integrated designed communications firm, announced today that it was named “Top Annual Report Agency of the Year” for a second consecutive year by the League of American Communications Professionals (LACP). This year’s 2004 Vision Awards Annual Report Competition had more than 1,400 entries representing 17 countries.
LACP recognized all six annual reports that Baker submitted. Baker won top awards in the Management and Financial-Money Center Banks, Telecommunications and Restaurants & Related category, receiving the Platinum Award for its 2004 IndyMac Bank, 2004 Qualcomm and 2005 CKE Restaurants annual reports. Its Nationwide Financial annual won Silver for the Insurance & Related category, and Baker received Bronze Awards in the Pharmaceutical and Healthcare category for its Cephalon and AMN Healthcare annuals.
Three of its six annuals entered — Qualcomm, IndyMac Bank, and CKE Restaurants — ranked in the Top 100 annual reports of the year as judged by LACP. The judging was based on the following criteria: overall effectiveness, narrative quality, financial reporting, message clarity and creativity.
“Being recognized for a second straight year demonstrates the hard work our team puts forth and our ability to differentiate our clients’ brand by creating distinctive and credible messaging with a compelling design,” said Gary Baker, Baker’s president and executive creative director. “We are very proud and honored to be recognized by our clients’ peers, national business communicators.” he added.
The League of American Communications Professionals is an organization that encourages excellence in the practice of communications for all organizations. It is the League’s goal to help facilitate best-in-class practices in communications and recognize those who demonstrate exemplary communications behaviors. For more information go to: www.lacp.com/2004vision/topagency.htm
About Baker | Brand Communications
Baker is a corporate brand consultancy and communications design firm. For nearly 25 years we’ve been helping corporations achieve their business objectives and market potential through strategically grounded, creatively driven communications. Baker’s award-winning strategists, writers, designers and dedicated account teams draw upon proven methodologies and offer clients a superior level of service. Our comprehensive communications services include brand strategy and development, identity systems and naming, corporate communications, annual reports, marketing communications, interactive, video/media and brand management.
Gary Baker
President & Executive Creative Director
800.939.5008 x308
g.baker@bakerbrand.com