Baker Celebrates 20 Years Building Brands
Successful Blend of Strategy and Creativity is Key to Longevity
Santa Monica, CA (October 20, 2004) — Baker achieved a milestone this summer when it celebrated 20 years of building business brands. Long recognized for its unique blend of strategic and creative excellence, the firm has evolved into one of the nation’s top resources for integrated communications.
The Baker story began in 1984, when Gary Robert Baker made the decision to primarily focus his talents on creating quality corporate and marketing communications. In the days before branding had a name, the underlying concept was well understood by the business and creative experts at Baker — deliver the client’s story to the marketplace in a way that creates differentiation and achieves long-term business goals.
Then and now, Baker creates competitive advantage by transforming companies into compelling stories and distinctive brands. The key to success in delivering on that promise has remained unchanged for two decades. Focus on the client’s needs. Respect verbal and visual expression in equal measure. Deliver fresh and relevant work that engages and achieves the desired objectives. And above all, never settle for anything less than total excellence.
Baker’s unique passion and perspective has always been valued by the market and the rewards came quickly. Peer recognition. A growing and talented staff. And best of all, a continually growing client base of happy and loyal clients. As the business grew, Baker extended its problem-solving formula into all areas of the communications mix. Capabilities were continually expanded. And new technologies came into play.
The company’s evolution into a full-service brand consultancy became a reality in the late 1990s when Baker emerged as the go-to firm for highly strategic and integrated branding communications services. Today, Baker has earned a place as the trusted adviser to many national and global companies and institutions.
On the occasion of the 20-year anniversary, firm founder Gary Baker noted, “We still collaborate with the first client we had when we opened our doors. And over the years we’ve been privileged to serve as the creative partner to many exciting brands in a broad cross section of industries.”
Over the years, Baker has worked on projects and programs in both the public and private sectors. The firm continues to serve all types of industries but has gained significant experience in key areas including: healthcare, energy, technology, higher education and financial services.
Among the past and present brands Baker has contributed to over the years are: Adaptec, Albertsons, Arco, Blue Cross, Cephalon, Countrywide, DirecTV, Fluor, Guess?, Hilton, K2, Leica, Litton, Lockheed Martin, Pinkerton, Qualcomm, Unocal, Sears, Sempra Energy, Singapore Airlines, Target, UCLA, Universal Studios, Unocal, USC, WellPoint and many others.
Ever focused on the future, firm founder Gary Baker notes, “Our mission is to build business brands. We’ve had 20 years of practice but we’re always looking to do it better. As we look to the future, we will continue to grow our business by growing with our clients — from small start-ups with fire in their guts, to Fortune 50 multinationals with the vision to push harder.”
About Baker | Brand Communications
Baker is a corporate brand consultancy and communications design firm. For nearly 25 years we’ve been helping corporations achieve their business objectives and market potential through strategically grounded, creatively driven communications. Baker’s award-winning strategists, writers, designers and dedicated account teams draw upon proven methodologies and offer clients a superior level of service. Our comprehensive communications services include brand strategy and development, identity systems and naming, corporate communications, annual reports, marketing communications, interactive, video/media and brand management.
Gary Baker
President & Executive Creative Director
800.939.5008 x308
g.baker@bakerbrand.com